Strive Through Summit

Go from chaos to clarity.

IMPLEMENT A SIMPLE, PROVEN FRAMEWORK
THAT GROWS YOUR PEOPLE AND MOST IMPORTANTLY
YOUR BUSINESS.

Are you one leadership team away from extinction or greatness?

Are you:
● Concerned this recession means you’ll lose your competitive advantage?
● Involved with too many projects demanding all your time and attention?
● The only one making decisions and coming up with all the ideas?
● Frustrated — and even desperate — that you have to tell people how to do things over and over each day?

The gap between extinction and greatness isn’t as wide as you think. Build your business on a framework that delivers results so you can feel confident in your business again.

Brett Hyde

Pinnacle Business Guide

I’ve been there

Brett’s entrepreneurial journey began early. At age 12, he started working at a local bike shop, becoming a manager at just 14. This early experience fostered a strong work ethic and a passion for leadership.

Brett honed his management skills by managing multiple McDonald’s restaurants, even attending McDonald’s University and earning a degree in Hamburgerology (a testament to his dedication and unique experiences).

This foundation led him into the corporate world, where he spent over 26 years leading and coaching teams for 20 of Fortune’s top 100 companies. His focus on innovation and transformation within these organizations solidified his expertise in driving positive change.

Brett has a proven track record of identifying and addressing challenges, leading to a deep-rooted passion for continuous improvement and coaching others to succeed.

As a successful entrepreneur himself, having founded and acquired multiple businesses (most recently passing the torch to his son), Brett understands the unique challenges and opportunities faced by small business owners. He brings a wealth of real-world experience and a proven ability to guide businesses towards growth and success.

I’ve Been there

Brett’s entrepreneurial journey began early. At age 12, he started working at a local bike shop, becoming a manager at just 14. This early experience fostered a strong work ethic and a passion for leadership.

Brett honed his management skills by managing multiple McDonald’s restaurants, even attending McDonald’s University and earning a degree in Hamburgerology (a testament to his dedication and unique experiences).

This foundation led him into the corporate world, where he spent over 26 years leading and coaching teams for 20 of Fortune’s top 100 companies. His focus on innovation and transformation within these organizations solidified his expertise in driving positive change.

Brett has a proven track record of identifying and addressing challenges, leading to a deep-rooted passion for continuous improvement and coaching others to succeed.

As a successful entrepreneur himself, having founded and acquired multiple businesses (most recently passing the torch to his son), Brett understands the unique challenges and opportunities faced by small business owners. He brings a wealth of real-world experience and a proven ability to guide businesses towards growth and success.

The Pinnacle Principle

People

Surrounding yourself with the right people is a necessity. To embark on this journey, you’ll need to carefully select your team. Pick people who will help raise you up, and remove people who slow you down. A unified team working toward a common goal will always get further than even the most motivated individual.

The Pinnacle Principle

Purpose

The climb to the top requires some serious thinking. You have to figure out what you’re really all about, and what makes you different. How do you stand out from the crowd? What are you bringing to the table that nobody else can provide? What story are you telling with your work? This insight will help to develop the strategy you need for the journey.

The Pinnacle Principle

Playbooks

“Just wing it” is bad advice when scaling a mountain, and it’s bad advice for business. Developing a clear-cut plan for everything you do will keep things running smoothly. Devise a strategy for business operations, meetings, and everything else you do, and keep it consistent.

The Pinnacle Principle

Perform

Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.

The Pinnacle Principle

Profit

A great strategy builds momentum over time, continuing to get better, faster, and cheaper. With the right people, a clearly defined purpose, a detailed playbook, and consistent performance, profits are nearly inevitable. Sir Edmund Hillary once said, “It is not the mountain we conquer, but ourselves.” (And as one of the first people to climb Mt. Everest, we think he’d know.)

The formula to success: the Pinnacle Principle

People + Purpose + Playbooks + Perform = Profit

People

Surrounding yourself with the right people is a necessity. To embark on this journey, you’ll need to carefully select your team. Pick people who will help raise you up, and remove people who slow you down. A unified team working toward a common goal will always get further than even the most motivated individual.

Purpose

Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.

 

Playbooks

“Just wing it” is bad advice when scaling a mountain, and it’s bad advice for business. Developing a clear-cut plan for everything you do will keep things running smoothly. Devise a strategy for business operations, meetings, and everything else you do, and keep it consistent.

Perform

Actions really do speak louder than words. Even the best plan is useless without follow-through. You don’t have to get it all done in a day, but focus on incremental improvement and keep track as it happens. Only consistent practice can lead to exceptional performance.

Profit

A great strategy builds momentum over time, continuing to get better, faster, and cheaper. With the right people, a clearly defined purpose, a detailed playbook, and consistent performance, profits are nearly inevitable. Sir Edmund Hillary once said, “It is not the mountain we conquer, but ourselves.” (And as one of the first people to climb Mt. Everest, we think he’d know.)

Build a Category of One Company

Gain control

Grow leaders who grow companies.

Simplify your business

Implement a proven, profitable framework to scale up your people, processes and profits.

Be confident

Move your business upward with more clarity and confidence in your future.

Gain control

Grow leaders who grow companies.

Simplify your business

Implement a proven, profitable framework to scale up your people, processes and profits.

Be confident

Move your business upward with more clarity and confidence in your future.

The Journey Before Us

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Have a conversation

Audition As Your Guide

Start Your climb

Your journey to the summit requires patience and an ability to play the long game. If it was easy, everyone would be doing it. You’ll need to keep your goals in mind and focus on putting your best foot forward every step of the way.

The Path to the Pinnacle: Using Customized Business Operating Systems to Drive Growth

by Gregory Cleary & Michael Erath

Unlock the true potential of your business with The Path to the Pinnacle: Using Customized Business Operating Systems to Drive Growth. In this compelling and insightful book, filled with real-world examples and stories of entrepreneurs who have moved on from restrictive, one-size-fits-all Business Operating Systems to a new and customizable approach, esteemed business coaches Gregory Cleary and Michael Erath revolutionize the way entrepreneurs approach business optimization.

Say goodbye to the limitations of one-size-fits-all solutions that fail to address the unique challenges faced by your industry and team size. Cleary and Erath introduce the groundbreaking Pinnacle Approach, a customizable process designed to empower you to tailor your business operating system to your specific needs.

The Pinnacle Approach is built upon a powerful formula: People + Purpose + Playbooks + Perform = Profits. This formula serves as the foundation for success, allowing you to adapt and refine your strategies to achieve maximum growth and profitability. Cleary and Erath guide you through each step, providing invaluable insights and practical tools to overcome any obstacle that stands in your way.

Embrace a new era of business optimization where you no longer force your business into a predetermined mold, but rather shape the operating system to fit you. The Pinnacle Approach offers a revolutionary system that stretches and flexes to accommodate your unique requirements, enabling you to reach the summit of success.

With their expertise and guidance, Cleary and Erath empower you to customize your path to success. Experience the transformative power of a truly tailored business operating system and unlock unparalleled growth and profitability. The Path to the Pinnacle is your roadmap to achieving extraordinary results in today’s dynamic business landscape.

 

Enjoy the Climb: A simple and complete guide to the Pinnacle Business Operating System

by Tom Bouwer & Gregory Cleary

Many teams suffer through dysfunction, inefficiency, and chaos.
Yours doesn’t have to. 

Using straightforward language and real-life examples, this book answers the questions employees and executives have about Pinnacle:

  • Why will a common language help us?
  • What is a business operating system and why do we need one?
  • What is Pinnacle and why are we using it?
  • What’s in it for me?

Readers will learn practical tools to be used at every level of your organization to:

  • Establish a common language
  • Win more and have more fun
  • Eliminate confusion and improve communication
  • Stay on track with critical goals
  • Exceed what you thought was possible – faster, better, and with less expense
  • Achieve your Vision and remarkable results

Designed to engage readers at every level of the organization, each section has Key Takeaways and Questions For Discussion. This creates more ownership and buy-in across the organization. Let’s Climb!

Strive Through Summit

Brett Hyde
435.999.0798
[email protected]

© 2025 Strive Through Summit

Brett Hyde
208705-2084.445.8604
[email protected]

© 2025 Strive Through Summit